Digital Marketing Executive

About Anfield Study Abroad

Anfield Study Abroad is a leading overseas education consultancy dedicated to helping students achieve their global education goals. With multiple branches across India, we guide students through every step of their study abroad journey—from counselling and admissions to visa processing and post-arrival support.

Job Summary

We are looking for a creative and results-driven Digital Marketing Executive to join our Kozhikode branch. The ideal candidate will be responsible for developing and executing marketing strategies to enhance brand awareness, drive website and social media traffic, and generate qualified leads for admissions.

Key Responsibilities

• Plan and execute digital marketing campaigns across platforms (Google, Meta, Instagram, YouTube, LinkedIn, etc.)
• Manage social media pages, create engaging content, and monitor performance metrics.
• Handle SEO/SEM strategies to improve online visibility and website ranking.
• Coordinate with the content and design teams for creatives, videos, and ad materials.
• Monitor and report campaign performance using analytics tools (Google Analytics, Meta Insights, etc.)
• Conduct competitor and market research to identify trends and opportunities.
• Collaborate with branch teams to promote events, webinars, and student success stories.
• Manage lead generation campaigns and ensure timely follow-up with the counselling team.
• Optimize digital marketing budgets and improve ROI through performance tracking.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, or a related field.
• 1–2 years of experience in digital marketing (freshers with strong skills may also apply).
• Hands-on experience with Google Ads, Meta Ads Manager, SEO tools, and analytics platforms.
• Strong understanding of social media trends and content marketing.
• Excellent communication and teamwork skills.
• Creative mindset with attention to detail.

Job Type: Full-time

Pay: ₹9,867.68 - ₹29,124.83 per month

Benefits:

• Cell phone reimbursement

Work Location: In person