Digital Marketing Executive and Intern

Role & responsibilities

• Conduct keyword research and optimize website content for search engines.
• Improve website ranking and visibility on Google through on-page and off-page SEO.
• Monitor website performance and traffic using Google Analytics and Google Search Console.
• Create and manage social media accounts and publish engaging posts regularly.
• Run paid advertising campaigns on Google Ads, Facebook, Instagram, and other platforms.
• Analyze campaign performance and prepare reports on reach, engagement, and conversions.
• Plan and execute content marketing strategies like blogs, videos, and infographics.
• Manage email marketing campaigns, newsletters, and subscriber lists.
• Work with designers and writers to maintain consistent branding and messaging.
• Track and report ROI of all marketing activities.
• Identify new trends and technologies in digital marketing to keep the brand updated.
• Coordinate with other teams (sales, design, content) to align marketing efforts with business goals.
• Optimize ad campaigns and landing pages for better conversions.
• Engage with followers on social media, respond to comments and messages.
• Conduct competitor analysis to find opportunities for improvement.

Preferred candidate profile

• Bachelors degree in Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing or a similar role (can adjust based on level).
• Good understanding of SEO, Google Ads, Google Analytics, and social media platforms.
• Basic knowledge of content marketing, email marketing, and online advertising.
• Hands-on experience with tools like Google Search Console, Meta Business Suite, or Canva.
• Ability to analyze data, generate reports, and make data-driven decisions.
• Strong communication and writing skills.
• Creative thinker with attention to detail and a results-driven approach.
• Ability to manage multiple campaigns and meet deadlines.
• Team player with a positive attitude and willingness to learn new tools and trends.