Digital Marketing Executive

Job Description

Job Title: Digital Marketing Executive Location: Palarivattom Reporting To: Director Job Summary: We are seeking a creative and results-driven Digital Marketing Executive to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital campaigns from concept to execution. Key Responsibilities: Plan and execute all digital marketing activities including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence (Instagram, Facebook, LinkedIn, etc.) Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Collaborate with internal teams to create landing pages and optimize user experience. Manage and maintain the company’s website and ensure it reflects current offers and brand identity. Prepare regular performance reports and suggest improvements. Work with creative and content teams to develop engaging marketing materials. Coordinate with sales and showroom teams to promote offers, events, and new products online. Handle online reputation management and respond to customer queries/comments on social platforms. Requirements: 2 years of Proven experience as a Digital Marketing Executive or similar role. Good knowledge of all different digital marketing channels. Experience with performance marketing, social media ads (Meta, Google), and SEO. Hands-on experience with tools like Google Analytics, Google Ads, Facebook Business Manager, Canva, etc. Excellent understanding of digital marketing concepts and best practices. Strong communication and interpersonal skills. Bachelor's degree in Marketing, Business, or relevant field. Preferred Skills (Optional): Basic knowledge of design tools like Photoshop, Illustrator, or video editing software. Experience in eCommerce platforms or real estate/interior/building materials industry is a plus Job Types: Full-time, Permanent Pay: ₹15,000.00 - ₹25,285.67 per month Benefits: Leave encashment Paid sick time Schedule: Day shift Work Location: In person Application Deadline: 27/06/2025 Expected Start Date: 26/06/2025