Digital Marketing Engineer

2 - 6 years

0 Lacs

Posted:2 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As an AI-Driven Digital Marketing Executive, you will bring your 23 years of digital marketing experience to the table, showcasing your proficiency in AI-powered marketing tools. Your primary responsibility will involve strategizing and executing digital campaigns, curating compelling content, maintaining our website using cutting-edge platforms, integrating CRM systems, as well as collaborating closely with the sales team to enhance and evaluate lead generation performance. Your core duties will include planning and implementing digital marketing initiatives leveraging AI tools, crafting and enhancing content for social media, blogs, and advertisements using platforms such as ChatGPT, Jasper, Copy.ai, and Canva. You will be tasked with constructing and overseeing landing pages through tools like Framer, Webflow, or similar contemporary website builders, optimizing website performance for speed, SEO, and lead generation, and utilizing AI SEO tools like Surfer SEO, Ubersuggest, and Google Search Console for ranking optimization. Moreover, you will be responsible for creating creative assets and video content using tools like Pictory, Lumen5, AdCreative.ai, implementing and managing CRM systems (e.g., Zoho, HubSpot) for lead tracking and attribution, collaborating with the sales team to synchronize campaigns and assess conversion metrics, automating basic marketing workflows using platforms like Zapier, Make, or Notion AI, monitoring campaign KPIs, website traffic, and generating performance reports. The ideal candidate for this position should possess 23 years of hands-on digital marketing experience, a strong command of AI content and design tools such as ChatGPT, Jasper, Copy.ai, Canva, familiarity with website builders like Framer, Webflow, or similar no-code platforms, proficiency in Google Analytics, Search Console, and CRM tools, a solid understanding of SEO best practices and content strategies, basic exposure to automation platforms like Zapier, Make, excellent written English skills, and effective communication abilities. This is a full-time role with health insurance benefits, operating on a day shift schedule, and the work location is in person.,

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