Digital Marketing & Content Creation Specialist

Job Role:

Experience: 0-3 years

Location:

Skills: Digital Marketing

Company Description

At Empedance, we help businesses grow with tech solutions built around their goals. Our services range from custom software and AI-driven insights to mobile apps, web development, and digital marketing. We work closely with clients to create high-impact solutions that deliver real results. Whether it’s streamlining operations, engaging more customers, or leveraging data, we’re here to assist. Let’s connect to explore how our expertise can elevate your business.

Role Description

This is a part-time remote role for a Digital Marketing & Content Creation Specialist. The specialist will be responsible for developing and executing digital marketing strategies, creating engaging content for various platforms, and managing social media accounts. Day-to-day tasks include writing articles, preparing marketing materials, conducting market research, and optimizing content for SEO. The specialist will collaborate with cross-functional teams to ensure brand consistency and maximize outreach efforts.

Key Responsibilities:

• Plan, execute, and manage digital ad campaigns (Google Ads, Meta Ads, etc.)
• Perform keyword research and implement effective SEO strategies (on-page & off-page)
• Create visually engaging marketing posts using tools like Canva or Photoshop
• Develop short-form and long-form video content using Adobe Premiere Pro or equivalent
• Collaborate with the marketing team to maintain brand consistency across all content
• Track campaign performance and deliver regular reports and insights

Requirements:

• Proven experience in running ad campaigns (Google, Facebook/Instagram, etc.)
• Strong understanding of SEO tools and techniques (Ahrefs, SEMrush, Google Search Console)
• Proficiency in design tools like

  Canva, Adobe Photoshop, Illustrator

• Video editing experience using

  Adobe Premiere Pro, After Effects

  (optional but preferred)
• Creativity, attention to detail, and ability to work under tight deadlines
• Strong written and verbal communication skills