Develop and manage integrated digital marketing campaigns across SEO, SEM, email marketing, paid media, and social channels (LinkedIn, Twitter, etc.).
Optimize the company website for traffic, engagement, and lead conversion using SEO and analytics tools.
Generate and nurture B2B leads for services such as application development, cloud services, IT consulting, and managed services.
Plan and run Google Ads and LinkedIn campaigns targeted at CXOs, IT decision-makers, and key stakeholders.
Develop and manage content calendars for blog posts, newsletters, case studies, and whitepapers.

Branding

Create and maintain a strong brand identity for the organization, aligned with business goals and market positioning.
Design and distribute visually appealing marketing collateral including presentations, service brochures, infographics, and videos.
Manage the company's voice, tone, and brand guidelines across all platforms and touchpoints.
Develop and promote brand storytelling that highlights our IT services expertise, innovation, and customer success.

Analytics & Reporting

Track campaign performance and website behavior using tools like Google Analytics, SEMrush, and HubSpot.
Measure KPIs such as lead conversion rates, CTRs, cost per lead, and user engagement.
Present insights and suggestions to optimize campaign effectiveness and improve ROI.

Requirements

Bachelor's degree in Marketing, Digital Media, Communications, or related field.
2 - 5 years of experience in digital marketing, preferably in the IT services or technology sector.
Proven experience in SEO, Google Ads, LinkedIn Campaigns, and email automation.
Proficiency in digital tools such as Google Analytics, Search Console, HubSpot, SEMrush, WordPress, or similar platforms.
Strong written and verbal communication skills with a flair for creating tech-focused marketing content.
Ability to manage multiple campaigns and collaborate with cross-functional teams.

Preferred Skills

Prior experience in promoting B2B IT services or solutions.
Understanding of the IT industry, including trends in cloud, DevOps, cybersecurity, and enterprise software.
Graphic design capabilities using Canva, Adobe Creative Suite, or Figma.
Familiarity with marketing automation and CRM systems.

Preferred candidate profile

Exp: 3 yrs to 6 yrs

Excellent Communication

Must have experience in Social Media Posting, Website, Company Branding

If Interested share the updated CV to ishwariya.s@scadea.com and kindly refer your friends

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