Obective Summary : We are seeking a highly motivated and innovative Digital Marketing & Branding Specialist to drive the digital presence and strengthen the brand identity of our IT Services organization. This role will be responsible for executing data-driven marketing strategies, enhancing brand awareness, generating quality leads, and showcasing our technology expertise across digital platforms. Key Responsibilities : Digital Marketing : Develop and manage integrated digital marketing campaigns across SEO, SEM, email marketing, paid media, and social channels (LinkedIn, Twitter, etc.). Optimize the company website for traffic, engagement, and lead conversion using SEO and analytics tools. Generate and nurture B2B leads for services such as application development, cloud services, IT consulting, and managed services. Plan and run Google Ads and LinkedIn campaigns targeted at CXOs, IT decision-makers, and key stakeholders. Develop and manage content calendars for blog posts, newsletters, case studies, and whitepapers. Branding : Create and maintain a strong brand identity for the organization, aligned with business goals and market positioning. Design and distribute visually appealing marketing collateral including presentations, service brochures, infographics, and videos. Manage the company's voice, tone, and brand guidelines across all platforms and touchpoints. Develop and promote brand storytelling that highlights our IT services expertise, innovation, and customer success. Analytics & Reporting : Track campaign performance and website behavior using tools like Google Analytics, SEMrush, and HubSpot. Measure KPIs such as lead conversion rates, CTRs, cost per lead, and user engagement. Present insights and suggestions to optimize campaign effectiveness and improve ROI. Requirements : Bachelor's degree in Marketing, Digital Media, Communications, or related field. 2 - 5 years of experience in digital marketing, preferably in the IT services or technology sector. Proven experience in SEO, Google Ads, LinkedIn Campaigns, and email automation. Proficiency in digital tools such as Google Analytics, Search Console, HubSpot, SEMrush, WordPress, or similar platforms. Strong written and verbal communication skills with a flair for creating tech-focused marketing content. Ability to manage multiple campaigns and collaborate with cross-functional teams. Preferred Skills : Prior experience in promoting B2B IT services or solutions. Understanding of the IT industry, including trends in cloud, DevOps, cybersecurity, and enterprise software. Graphic design capabilities using Canva, Adobe Creative Suite, or Figma. Familiarity with marketing automation and CRM systems. Preferred candidate profile Exp: 3 yrs to 6 yrs Excellent Communication Must have experience in Social Media Posting, Website, Company Branding If Interested share the updated CV to ishwariya.s@scadea.com and kindly refer your friends

We have an Immediate opening for US HR Generalist Job Title: US HR Generalist Location: Chennai Employment Type: Full-Time Experience: 2- 6 years Shift: US Shift (5 PM to 2 AM) Notice Period: Immediate Job Summary: We are looking for a dynamic and experienced HR Generalist (US) to join our Human Resources team. The ideal candidate will have in-depth knowledge of US HR practices , with hands-on experience in employee engagement , US insurance and benefits administration , immigration compliance , and background verification (BGV) processes. This role requires strong interpersonal skills, attention to detail, and the ability to handle confidential information with professionalism. Key Responsibilities: US Insurance & Benefits Administration Handle open enrollment, benefits orientation, and employee queries related to medical, dental, vision, 401(k), etc. Liaise with insurance brokers and providers to resolve employee issues Coordinate COBRA, FMLA, and disability-related processes Immigration Support Work with legal counsel on immigration matters (H1B, OPT, CPT, Green Card processing, etc.) Track visa status, validity, and initiate timely renewals Assist employees with immigration documentation and queries Background Verification (BGV) Manage end-to-end background verification including education, employment, criminal checks, etc. Coordinate with third-party BGV vendors Ensure all onboarding candidates meet compliance standards Employee Engagement & Relations Drive employee engagement programs and initiatives Conduct stay interviews, pulse surveys, and engagement feedback sessions Address employee grievances and foster a positive work culture Assist in organizing team events, celebrations, and wellness initiatives Qualifications: Bachelors degree in Human Resources, Business Administration, or related field 2 - 6 years of HR Generalist experience supporting US-based employees Strong knowledge of US labor laws, employee benefits, and immigration procedures Excellent communication, interpersonal, and organizational skills Ability to handle sensitive and confidential information with integrity Experience working in a fast-paced IT or staffing environment Familiarity with US tax documents (W-4, I-9), ACA compliance, and E-Verify If you or someone you know is a good fit for this role, we would love to hear from you! Interested candidates can send their updated resume to: ishwariya.s@scadea.com Kindly feel free to refer your friends or colleagues to this wonderful opportunity.