Digital marketing & Branding

. Coordination & Communication

• Act as a central coordinator between

  Brand Consultant

  ,

  Branding Agency

  , and

  JSL internal teams

  .
• Understand branding requirements from various departments and effectively brief the Brand Consultant/Agency.
• Coordinate and organize

  monthly branding meetings

  , prepare

  minutes of meeting (MOM)

  , and follow up for action implementation.

2. Branding Execution & Oversight

• Manage day-to-day coordination with

  social media agency

  ,

  designers

  ,

  printers

  , and other branding vendors.
• Ensure brand consistency across all materials including digital content, creatives, presentations, and client touchpoints.
• Identify and convert each

  customer touchpoint

  (digital, print, or in-person) into a branding opportunity.

3. Digital & Competitive Monitoring

• Continuously monitor

  competitors’ websites

  , social media platforms, and digital communication trends.
• Prepare insights and share with

  management team

  for possible implementation.
• Work with the digital marketing team to enhance

  brand visibility, engagement, and online reputation

  .

4. Strategic Branding Initiatives

• Generate and present

  creative branding ideas

  aligned with industry standards and SEBI compliance.
• Collaborate on campaigns to promote the company’s products, services, and values effectively.
• Ensure every branding and communication activity adheres to

  regulatory and compliance norms

  .

5. Event Coordination

• Assist in planning and coordinating

  company events

  ,

  CSR activities

  , and

  sponsorship events

  .
• Ensure brand presence is maximized through event materials, displays, and communication.