Digital marketing & Branding

In this role, you will be responsible for coordinating and communicating effectively between the Brand Consultant, Branding Agency, and internal teams at JSL. Your tasks will include understanding branding requirements from different departments and briefing the Brand Consultant/Agency accordingly. Additionally, you will be in charge of organizing monthly branding meetings, preparing minutes of meeting (MOM), and ensuring follow-up for action implementation. Your role will also involve overseeing branding execution by managing day-to-day coordination with social media agencies, designers, printers, and other branding vendors. It will be your responsibility to maintain brand consistency across all materials, including digital content, creatives, presentations, and client touchpoints. Furthermore, you will be expected to identify and utilize every customer touchpoint (digital, print, or in-person) as a branding opportunity. You will be required to continuously monitor competitors" websites, social media platforms, and digital communication trends. Your insights and findings will need to be prepared and shared with the management team for potential implementation. Collaboration with the digital marketing team will be essential to enhance brand visibility, engagement, and online reputation. As part of your responsibilities, you will be tasked with generating and presenting creative branding ideas that comply with industry standards and SEBI regulations. Participation in campaigns to effectively promote the company's products, services, and values will be crucial. It will be your duty to ensure that all branding and communication activities adhere to regulatory and compliance norms. Furthermore, you will assist in the planning and coordination of company events, CSR activities, and sponsorship events. Maximizing brand presence through event materials, displays, and communication will be a key aspect of this role.,