Digital Marketing Associate

Role Overview: As a Digital Marketing Maverick at Glitchover, you will be responsible for developing and owning the pre-launch and post-launch digital marketing strategy across various key platforms. Your role will involve creating buzz through launch campaigns, managing social media presence, collaborating with creators and influencers, and optimizing paid campaigns. You will also be required to use data effectively to track performance and collaborate with the product team to ensure the company's story is consistent across all touchpoints. Key Responsibilities: - Develop and own the pre-launch and post-launch digital marketing strategy on platforms like Instagram, YouTube, TikTok, Discord, and Reddit - Build buzz through launch campaigns, countdowns, giveaways, collabs, and engaging content - Manage and grow the company's social media presence - Create content briefs and collaborate with designers, editors, and creators to produce compelling posts and videos - Manage email marketing and newsletters, including writing compelling copy and segmenting audiences - Set up and optimize paid campaigns on platforms like Meta and Google - Use data to track performance and make informed decisions - Collaborate with creators, influencers, and the product team to ensure consistent storytelling Qualifications Required: - Minimum 1 year of experience in digital marketing, content creation, or social media (startup or creator economy experience is a plus) - Proven track record of growing social channels and building communities - Familiarity with internet culture, meme-speak, and digital subcultures - Ability to work independently, move quickly, and willingness to experiment - Bonus points for experience running a personal brand, YouTube channel, podcast, or creating something from scratch Company Details: Glitchover is a pre-launch startup that values bold thinking and innovation. As part of the team, you can expect a front-row seat in a game-changing startup, creative freedom, and real ownership. The company fosters a collaborative environment where your ideas and contributions are appreciated. (Note: The company details section is omitted as it was not explicitly provided in the job description),