Digital Marketing and Growth Lead

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Role Overview

Digital Marketing & Growth Lead

building Palm Era as a category-led brand

Key Responsibilities

1. GTM Strategy & Market Expansion

• Design and execute the

  Go-To-Market (GTM) strategy

  for Palm Era products, with an immediate focus on

  Bangalore

  as a key growth market.
• Define

  market entry playbooks

  for:
• Quick commerce platforms (Blinkit, Swiggy Instamart, Zepto, etc.)
• Premium offline retail chains and modern trade stores
• Identify target consumer segments, buying triggers, and positioning strategies aligned with

  health, purity, and palm-based nutrition

  .
• Work closely with sales, supply chain, and founders to ensure

  seamless GTM execution

  from listings to visibility to demand pull.
• Track GTM performance metrics such as market penetration, store-level velocity, repeat purchase, and brand lift.

2. Performance Marketing & ROAS Optimization

• Audit and analyze existing

  Meta Ads (Facebook & Instagram)

  performance data:
• Audience targeting effectiveness
• Creative performance
• Funnel drop-offs
• CAC vs LTV metrics
• Design and execute

  performance marketing strategies

  to improve:
• ROAS
• Conversion rates
• Cost per acquisition
• Retention and repeat purchase
• Implement structured

  A/B testing

  for creatives, copy, audiences, and landing experiences.
• Build scalable

  full-funnel growth systems

  from awareness to conversion to retention.
• Collaborate with external agencies/freelancers (if any) and ensure accountability for performance outcomes.

3. Content & Digital Channel Management

• Own the

  content strategy

  across all digital touchpointssocial media, ads, website, marketplace listings, and campaigns.
• Ensure content aligns with Palm Eras

  brand voice, purpose, and health-first narrative

  .
• Lead content planning including:
• Product education
• Health benefits storytelling
• Founder/brand story amplification
• Seasonal and campaign-based content
• Manage end-to-end digital operations:
• Social media calendars and execution
• Ad account management
• Campaign launches and monitoring
• Work with designers, videographers, and creators to ensure

  high-quality, conversion-driven content

  .

4. Growth Analytics & Reporting

• Establish clear

  growth dashboards

  covering:
• Traffic sources
• Conversion metrics
• ROAS and CAC
• Platform-wise performance
• Translate data into

  actionable insights

  and recommendations for leadership.
• Provide weekly and monthly growth reports with clear narrativesnot just numbers.

5. Cross-Functional Collaboration & Ownership

• Act as a

  growth partner to founders

  , bringing structured thinking and execution discipline.
• Collaborate with:
• Sales teams for market feedback
• Operations for supply readiness
• Product teams for new launches and improvements
• Take complete ownership of outcomes

  growth, visibility, and revenue impact

  , not just activities.

Ideal Candidate Profile

Must-Have Skills & Experience

• 1 to 4 years of experience in

  digital marketing, growth marketing, or performance marketing

  (preferably in FMCG, D2C, or consumer brands).
• Strong hands-on experience with

  Meta Ads

  and performance optimization.
• Proven experience in

  GTM execution

  for new markets or product launches.
• Strong understanding of

  consumer behavior, funnels, and growth metrics

  .
• Ability to convert data into strategy and execution.
  

Good-to-Have

• Experience working with quick commerce platforms or modern trade brands.
• Exposure to health foods, organic, or premium FMCG categories.
• Startup or scale-up experience where ownership and agility are critical.

Mindset & Cultural Fit

• Owners mindset

  thinks like a founder, not a task executor.
• Comfortable with ambiguity and fast-paced decision-making.
• Strong bias for execution and measurable outcomes.
• Storyteller + Analyst – balances creativity with numbers.
• Passion for building

  purpose-driven consumer brands

  .

Why Join Palm Era Foods?

• Opportunity to

  build a category-defining health food brand

  from the ground up.
• High visibility role with direct access to founders and leadership.
• Real impact—your strategies will directly influence revenue and brand growth.
• Fast-growing organization with space to experiment, learn, and scale.