Digital Marketing and Content Strategist

Job Summary:
We are seeking a creative and detail-oriented Digital Marketing and Content Strategist to drive our brand’s digital presence and content initiatives. This role involves creating compelling content, managing digital campaigns, optimizing web and social media performance, and developing strategies that align with our business goals. The ideal candidate will have a strong grasp of digital marketing tools, excellent communication skills, and the ability to craft content that informs, engages, and converts. You will play a key role in enhancing our brand visibility, nurturing leads, and contributing to the company’s growth through innovative marketing strategies.

Roles and Responsibilities:Content Creation and Branding:

• Develop compelling content for websites, social media posts, blogs, newsletters, and copywriting content for sales brochures, flyers, and campaigns.
• Ensure all content aligns with brand guidelines and effectively communicates the company’s vision.

Award and Challenge Submissions:

• Collaborate with the team to prepare and submit applications for relevant awards and challenges.

Social Media Management:

• Oversee social media platforms in accordance with the marketing calendar.
• Engage and grow social media audience through targeted content and interactions.

Marketing Campaigns:

• Plan and execute marketing campaigns on Meta, X (formerly Twitter), LinkedIn, and Google Ads according to the marketing calendar.
• Optimize campaigns for maximum reach and impact.

Brainstorming and Collaboration:

• Participate in brainstorming sessions with the marketing team to develop organic and paid marketing strategies.
• Contribute innovative ideas and strategic insights to enhance branding efforts.

Website Management and SEO:

• Utilize strategic management tools to analyze and optimize website traffic and visitor engagement.
• Implement on-page SEO strategies to improve search engine rankings and visibility.

Growth and Content Strategies:

• Assist in developing and implementing brand growth and business development strategies based on market trends.
• Research and recommend content strategies that align with company goals.

Email Marketing:

• Manage email marketing channels to maintain a steady flow of communication with our email list.
• Craft and schedule engaging email campaigns to nurture leads and drive conversions.

Requirements:

• Excellent written and verbal communication skills in English.
• Ability to create engaging and persuasive content.
• Strong proficiency in SEO optimization and website management, especially with WordPress.
• Strong analytical skills to track and improve website performance.
• Meticulous attention to detail and ability to meet deadlines consistently.
• Ability to effectively engage and grow social media audiences.
• Eagerness to learn and collaborate on all deliverables with the team.
• Openness to feedback and continuous improvement.
• Familiarity with marketing tools and platforms such as WordPress, Google Ads, Google Analytics, Meta Business Suite, and email marketing software.

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹30,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Morning shift

Work Location: In person