Digital Marketing Analyst

Job Description

Collecting and analyzing campaigns, leads and ads engagement data and providing actionable insights Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance. Maintain reports based on weekly, monthly, quarterly and yearly results and activities Responsible for tracking, reporting and analyzing the performance of marketing activities, ad-hoc analytic requests and development/automation of regular reports. Analyzes external and internal marketing data using database queries, spreadsheet models, web analytics tools, statistical analysis tools and campaign management software tools Developing and presenting learnings from your analyses, including actionable insights and recommendations. Analyze A/B and multivariate tests, communicate results and provide recommendations for improvement Developing digital campaigns and web measurement strategies. Creating dashboards, data visualizations, and campaign and website performance reports. Monitoring and analyzing digital media and marketing trends.: Bachelor's degree in marketing or a related field. Experience with analytical and reporting tools, including Advanced MS excel, Google Analytics, and Data Studio. Deep knowledge of digital marketing across social, display, and programmatic platforms Strong analytical and strategic thinking skills. Ability to make data-driven decisions. Excellent interpersonal and collaboration skills.