Digital Marketer

Insight hcm

0 years

1 - 2 Lacs

chennai

Posted:5 hours ago| Platform: GlassDoor logo

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Skills Required

marketing strategies content engagement research optimization analytics video design ads seo dashboard copywriting

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities:

Manage and grow brand presence across social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
Plan and execute Social Media Marketing (SMM) strategies and content calendars.
Create visually appealing posts, reels, ad creatives, and marketing materials using Canva.
Set up, monitor, and optimize Google Ads and Meta (Facebook/Instagram) Ads campaigns.
Manage daily social media activity including posting, engagement, and community interaction.
Conduct basic SEO tasks such as keyword research, on-page optimization, and content optimization.
Track performance using analytics tools and prepare monthly performance reports.
Work with team members to align marketing activities with business goals.
Edit short-form video content for social media using CapCut or Adobe Premiere Pro.

Required Skills:

Social Media Handling & Strategy
Canva (strong creative design skills)
Google Ads Campaign Setup & Optimization
Meta Ads (Facebook & Instagram Ads Manager)
Basic understanding of SEO Fundamentals
Video Editing — CapCut (mandatory), Premiere Pro (preferred)
Understanding of analytics platforms (Meta Insights, Google Ads dashboard, basic Google Analytics)
Strong copywriting skills for captions & ad content.
Ability to identify trends and create relevant, engaging content.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person

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