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Eurofins Digital Testing
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Digital Growth Marketing Manager

Digital Growth Marketing Manager

Eurofins Digital Testing

5 - 10 years

7 - 12 Lacs

bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

customer acquisition cro field marketing analytical seo digital marketing analytics crm salesforce marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

Functieomschrijving

Job Title: Digital Growth Marketing Manager

Location: Bangalore, India Hybrid

Job Summary:

The digital growth marketing manager will lead the development and execution of performance-driven marketing strategies that accelerate customer acquisition, engagement, and revenue growth. This role is ideal for a digital-first marketer who thrives on data, automation, and experimentation, and who can turn insights into action across the full marketing funnel.

You will be responsible for demand generation, digital campaigns, website performance, and marketing automation working closely with sales, field marketing and our content lead to deliver measurable impact across our core industry sectors.

Key Responsibilities

Demand generation and campaign execution:

Plan and execute multi-channel demand generation campaigns to drive qualified leads and pipeline growth

Support ABM initiatives by tailoring campaigns to key accounts and industry verticals

Manage digital channels including paid search, paid social, display, and retargeting

Collaborate with content, field/ABM marketers and our practice leads to align messaging and campaign assets with buyer journeys

Website and digital performance:

Own and optimise the company website to support SEO, conversion rate optimisation (CRO), and user experience

Monitor and improve digital performance metrics across all touchpoints

Ensure automation in lead generation from digital channels into our CRM and Marketing cloud tool.

Marketing automation and CRM:

Build and manage automated marketing workflows using Salesforce.com, Account Engagement (Pardot), Sales Engagement, Lusha and Sales Navigator.

Ensure seamless lead nurturing and scoring processes to support sales enablement

Analytics and optimisation:

Analyse campaign performance and marketing attribution to inform strategy and budget allocation

Report on KPIs and make data-driven recommendations for continuous improvement

Innovation and best practice:

Stay current with digital marketing trends, tools, and best practices

Drive innovation and efficiency across all marketing activities

Proactively explore and apply AI tools to enhance campaign performance, streamline reporting, automate workflows, and personalise customer journeys

Identify opportunities where AI can improve speed, scale, or insight without compromising creativity or human judgment

Functie-eisen

Bachelor s degree in marketing, business, or a related field

5+ years of experience in B2B marketing, ideally in tech, SaaS, or professional services

Proven track record in performance marketing, demand generation, and digital campaign execution

Strong understanding of Salesforce, Account Engagement (Pardot), and Marketing Cloud

Experience managing and optimising websites for lead generation and SEO

Data-driven mindset with strong analytical and reporting skills

Excellent collaboration and communication skills

Personal Attributes:

Results-oriented with a growth mindset

Highly organised and detail-focused

Comfortable working in a fast-paced, dynamic environment

Passionate about digital marketing, automation, and customer acquisition

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Digital Growth Marketing Manager