Digital Content Executive

As a YouTube Content Executive at VidUnit Media Pvt Ltd and Puntoon Kids Pvt Ltd, you will play a crucial role in leading the execution of our content strategy, managing publishing operations, and growing our presence across multiple YouTube channels. You will be responsible for the following key responsibilities: - Manage daily publishing workflow across multiple YouTube channels (20+), ensuring timely uploads and adherence to content schedules. - Optimize video uploads (thumbnails, titles, tags, descriptions, playlists, end screens, cards) to maximize reach and performance. - Coordinate with animation and editing teams to ensure timely and high-quality content delivery. You will also be involved in developing and maintaining a content calendar based on audience insights, trends, and business goals. Additionally, you will ideate and contribute to new content formats and storytelling styles tailored to kids and family audiences, aligning content with platform trends and audience expectations. Furthermore, you will track KPIs such as views, watch time, retention, CTR, and subscriber growth using YouTube Analytics, TubeBuddy, VidIQ, etc. You will prepare performance reports and suggest data-driven improvements for thumbnails, titles, and content formats, while also monitoring competitor channels and industry trends to stay ahead. Ensuring compliance with YouTube's community guidelines, COPPA (for kids content), and company branding standards will be part of your responsibilities. You will monitor channel health, flag issues (e.g., strikes, demonetization risks), and resolve any policy-related concerns. Collaboration with marketing, distribution, and partnership teams to amplify content reach and working with external partners (e.g., animation studios, music licensors, content collaborators) when needed will also be essential in this role. Qualifications Required: - Bachelor's degree in Mass Communication, Media, Marketing, or related field. - 3-6 years of proven experience managing YouTube channels, ideally in kids or entertainment content. - In-depth understanding of YouTube's ecosystem, algorithms, copyright guidelines, and monetization. - Proficiency in using tools like YouTube Studio, TubeBuddy, VidIQ, and basic editing software. - Excellent organizational, communication, and project management skills. - Passion for kids content, storytelling, and digital platforms. Preferred Qualifications: - Experience in kids media, animation, or family-friendly content. - Familiarity with global kids content trends (nursery rhymes, edutainment, moral stories). - Basic knowledge of graphic/video editing tools like Adobe Premiere, After Effects, or Canva.,