Digital and Social Media Marketer

About Us

FullHouse Entertainment and Media Solutions is a 360-degree media agency catering to every aspect of advertising.

We believe in the power of consistency and evolution with time.

Our core domains include advertising, media buying, sales promotion, events, and publicity.

Our focus is achieving the golden balance of conventional as well as non-conventional methods of advertising, bringing exceptional results for all our clients.

🌐 Website: www.fullhouseindia.com

Job Summary

Digital & Social Media Executive

Your role will involve managing social media accounts, running campaigns, analysing performance, and collaborating with cross-functional teams to achieve business objectives.

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Key Responsibilities

• Formulate and implement digital marketing strategies and campaigns to increase brand awareness, drive traffic, and generate leads.
• Manage and grow various social media platforms by creating engaging and brand-aligned content.
• Monitor and analyse campaign performance using analytics tools, providing insights and actionable reports to clients and internal stakeholders.
• Collaborate with creative teams to develop visually appealing and compelling content, including graphics, videos, and copy.
• Stay updated on digital marketing trends, algorithm changes, and industry best practices to improve campaign performance.
• Conduct market research and competitor analysis to identify opportunities for growth.
• Collaborate with internal teams (account managers, designers, and copywriters) to ensure timely, high-quality execution of campaigns.
• Implement SEO and SEM strategies to improve organic visibility and paid campaign efficiency.
• Manage paid advertising campaigns (Facebook Ads, Google Ads, LinkedIn, etc.) and optimise them for better ROI.
• Track customer journey and audience insights to improve targeting and segmentation.
• Suggest innovative ideas to increase brand presence, engagement, and conversions.

Requirements & Competencies

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• 2–3 years of experience in a digital marketing or advertising agency, with a strong focus on social media and digital campaigns.
• In-depth knowledge of digital marketing concepts:

  SEO, SEM, PPC, social media advertising, email marketing, content marketing, and influencer outreach.

• Strong understanding of Google Analytics, Meta Business Suite, Ads Manager, and other analytics tools.
• Proven ability to manage multiple campaigns simultaneously with attention to detail and deadlines.
• Creative thinking and problem-solving skills, with an analytical mindset to measure performance and optimise strategies.
• Strong written and verbal communication skills to create engaging content and interact with stakeholders.
• Knowledge of marketing automation and CRM tools is a plus.
• Ability to work in a fast-paced, team-oriented environment while being self-driven and proactive.