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MALABAR GOLD & DIAMONDS
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Digital Analytics Manager

Digital Analytics Manager

MALABAR GOLD & DIAMONDS

5 - 10 years

7 - 14 Lacs

mumbai

Posted:None| Platform:

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Skills Required

google analytics digital analytics adobe analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities:

1. Data Collection and Preparation:

Gather data from various sources, including website analytics (Google Analytics), social media platforms, email marketing tools, and advertising platforms (e.g., Google Ads, Facebook Ads).
Clean, transform, and prepare data for analysis.

2. Data Analysis and Interpretation:

Conduct statistical analysis to identify trends, patterns, and insights related to customer behavior, campaign performance, and market trends.
Use data analysis techniques to understand what drives customer engagement, conversion rates, and other key performance indicators (KPIs).
Identify areas for improvement in marketing strategies and campaigns.

3. Reporting and Communication:

Create clear, concise reports and dashboards to communicate findings and insights to stakeholders.
Present data findings and recommendations to inform decision-making.

4. Optimization and Strategy:

Use data insights to optimize marketing campaigns, improve targeting, and personalize customer experiences.
Collaborate with marketing teams to develop and implement data-driven marketing strategies.

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