Digital Ads Executive (GAM)

NewsBytes is seeking a Digital Ads Executive (Mid-Level) with hands-on experience in Google Ad Manager (GAM) to manage and optimize ad monetization across web and app platforms. This role requires someone who can independently handle ad operations, proactively optimize yield, and contribute to revenue growth initiatives.

You will play a key role in improving fill rates, eCPMs, and overall monetization efficiency while working closely with sales, product, and demand partners.

Key Responsibilities

• Own end-to-end ad operations and trafficking across web and app using GAM.
• Set up, manage, and optimize ads campaigns with accurate targeting and pacing.
• Monitor and analyze fill rates, eCPMs, viewability, and revenue trends, taking corrective action as needed.
• Optimize inventory, line items, pricing rules, and demand sources to maximize yield.
• Troubleshoot and resolve delivery issues and ad-serving challenges independently.
• Collaborate with relevant teams to ensure seamless campaign execution.
• Prepare and present detailed performance and revenue reports with insights and recommendations.
• Support programmatic monetization initiatives, including AdX, Open Bidding, and demand partner optimization.
• Ensure adherence to ad quality, brand safety, and platform policies.

Required Skills & Experience

• 24 years of experience in Digital Ad Operations or Publisher Monetization.
• Strong, hands-on expertise in Google Ad Manager (GAM).
• Solid understanding of programmatic advertising and publisher KPIs (CPM, eCPM, fill rate, CTR, viewability).
• Experience managing web and app monetization at scale.
• Strong analytical skills with the ability to translate data into revenue optimization actions.
• Proven ability to work cross-functionally and manage multiple campaigns simultaneously.

Preferred (Good to Have)

• Experience working with news, media, or high-traffic content publishers.
• Hands-on exposure to header bidding, Open Bidding, and ad exchanges.
• Familiarity with Google AdSense, Ad Exchange (AdX), and other programmatic demand partners.
• Experience with A/B testing ad formats, placements, and refresh strategies.