Posted:1 month ago|
Platform:
On-site
Full Time
We are looking for a Product & Design Research Associate who will play a pivotal role in the bolstering of a research-led methodology for the conceptualization and planning of eyewear collections.
Eyewear is a substantive accessory with huge unrealized potential. The right eyewear solutions can enable people to pursue their passions and live life to the fullest. In this role, you should be committed to providing clear and meaningful user and product insights to transform our eyewear design process. Additionally, you will be responsible for communicating collection rationale to cross-functional teams.
● You will conduct research into market trends, individual archetypes, subcultures, creative disciplines, cross-category design influences, collaborations, and popular culture phenomena to conceptualize collection ideas.
● You will conduct product and user-centric primary research in order to transform product experiences with a consumer-focused design approach.
● You will play an instrumental role in establishing a data-led quantitative research strategy tailored to the needs of the brand.
● You will create collection briefs to increase the efficacy and accuracy of the collection launch process.
● You will be responsible for ideating and creating engaging and informative decks to present your concepts and research findings to aid the efficacy and accuracy of campaign ideation and execution.
You will partner with the Eyewear Design, Brand Experience, Growth, and Category & Merchandising teams to design, execute, and analyze research data, and conceptualize and present collection briefs.
● Bachelor’s / Master’s degree in design, psychology, sociology, or related field.
● 0-2 years of total experience.
● Demonstrated experience or interest in exploring the intersection between quantitative data analysis and AI-tools.
● Demonstrated experience or interest in conducting primary and secondary product, trend, subculture, and user research.
● Strong interest and curiosity in the way culture, trends, and individual differences impact user preferences.
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