Design Manager

Brands:

Company:

Reporting to:

Teams with - Ritcha Julka- Partner- Business development - BeOne US, Raman- Supply Chain operations manager - BeOne

Connects with - Varun Manohar, Partner, Steele

Directs & manages the design function to ensure business & brand objectives. Creates designs that are saleable, producable, and profitable

Ash and Eden

Key Responsibilities

1. Sales and gross margin objectives for each brand - jointly held with business development and operations
2. Customer satisfaction - and customer growth
3. Team development, engagement and growth

Key Performance Indicators

Design Strategy & Leadership

1. Drive the triad: Designs that Sell, Designs that are Profitable, and Designs that are Producible
2. Establishes a clear and repeatable process for creative decision-making that links design development with communication, production, profitability, and brand goals.
3. Leads the seasonal creative concepting across brands through co-creation, moodboarding, and trend synthesis adapted to each brand's identity.
4. Drives collaborative ideation, ensuring all designs support

   sustainable and responsible fashion practices

   .
5. Partner closely with the Buyers to finalize SKU plans for each collection

Customer Growth

1. Ensuring the brands grow in market share.
2. Grow customers aligned to strategy - BUBO - customised to retailers

Team Development & Leadership

1. Manages and mentors an agile design team including fabric specialists and freelance co-designers across geographies.
2. Sets clear goals, fosters creative excellence, and navigates team dynamics through proactive conflict resolution.

Process Excellence

1. Understand the selling calendar of various retailers and align the design calendar and the design process to maximise sellability
2. Hold the design process from conception to customisation
3. Ensures an efficient workflow from design to sample approval with strict adherence to timelines and budgets.
4. Implements digital and physical systems to streamline collection planning and development.
5. Lead the design calendar and ensure timely delivery of tech packs, print artworks, BOMs, and fit approvals

Product Innovation & Quality Assurance

1. Builds quality checkpoints throughout the design process to uphold brand fit standards, aesthetic integrity, and production feasibility.
2. Champions innovation in core silhouettes, functional trims, and low-waste patternmaking techniques.

Financial Sustainability & Merchandise Alignment

1. Partners with merchandising to ensure each design is

   profitable

   , utilizes

   core fabrics

   , and supports efficient inventory management.
2. Aligns product creation with pricing strategy, ensuring margin targets are met without compromising design vision.

Communication

1. Holding the brand language across all communication to customers across touch points
2. Brand communication that will enhance the product experience

Product Development

1. Oversees the timely delivery of

   high-quality CADs & samples

   , ensuring each piece meets both creative and commercial benchmarks.
2. Works closely with vendors to uphold the integrity of original designs while adapting for manufacturability.

Design Analytics

1. Identifying opportunities for re-cuts based on analysing sales data.
2. Monitoring weekly sales data across all brands
3. Generating design insights for designers based on sales data.
4. What categories, bodies, colors, prints, value addition techniques that work and do not work
5. Identifying product gaps based on sales interactions.

Technical Acumen

Adobe Creative Suite | CLO3D | PLM Tools | Excel | Project Task Management Tools | Google Workspace

Location : Noida

Salary: 16-18LPA