Deputy Manager, Product Marketing ( CNS )

Key Responsibilities

• Brand Strategy & Planning: Develop and implement brand strategies and marketing plans for existing and upcoming CNS products, with a focus on Parkinson’s and Alzheimer’s therapy areas.
• Product Launch Management: Lead launch planning and execution for Crexont and other pipeline products, ensuring cross-functional alignment and timely roll-out.
• Market & Competitive Intelligence: Monitor industry trends, competitor activity, and market dynamics to identify growth opportunities and inform product positioning.
• KOL Engagement & CME Initiatives: Work closely with the medical team and sales force to build strong relationships with key opinion leaders (KOLs) and support CME programs.
• Sales Force Training: Collaborate with sales training teams to ensure the field force is well-equipped with product knowledge and promotional tools.
• Collaboration & Coordination: Work closely with cross-functional teams including Medical Affairs, Supply Chain, Regulatory, and Sales to ensure flawless execution of brand plans.
• Marketing Collaterals: Create, review, and approve promotional materials and campaigns in compliance with internal and external guidelines.
  

Qualifications

Qualifications & Experience:

• Education: B.Pharm / M.Pharm / B.Sc. with MBA in Marketing or related field.
• Experience: 3–6 years of relevant experience in PMT, preferably in CNS segment with exposure to Parkinson’s and Alzheimer’s therapy areas.