Deputy Manager or Assistant Manager B2B Channel (Marketing)

10 - 15 years

0 Lacs

Posted:3 weeks ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

You should have 10-15 years of experience in Lubricants/Auto Ancillary/Tyres/Batteries/related Industries. Your expertise should include B2B marketing with a specific focus on channel marketing. It is essential to have a strong understanding of the sales process and the capability to align marketing efforts with overall sales goals. Channel Management from strategy to implementation, including ROI analysis, is a key aspect of this role. Knowledge of DVP (Distribution Value Proposition) and Pipeline Management through Channel is crucial. Your responsibilities will include creating and managing marketing materials, campaigns, and incentives. Strong project management skills are required to handle multiple initiatives simultaneously. In-depth product and application knowledge of Lubricants is expected. You will be responsible for potential mapping and implementing growth strategies in the B2B sector. If you possess the required experience and skills, we look forward to receiving your application.,

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