DEPUTY CHIEF MARKETING OFFICER

The Deputy Chief Marketing Officer (Dy. CMO) is a key leadership role within the Sales & Marketing department based in Kolkata. As an Executive at the M3/M4A grade, you will be responsible for developing and executing integrated sales and marketing strategies that are aligned with the company's vision and growth targets. Your role will involve leading cross-functional teams to drive customer acquisition, retention, and revenue growth, as well as collaborating with senior leaders and the executive team to shape the overall business strategy. You will oversee both national and international sales operations, including B2B/B2C channels, and will be tasked with setting and monitoring sales targets, KPIs, and performance metrics. Building and managing high-performing sales teams and incentive programs will be essential, along with leading brand development, digital marketing, product marketing, and communications efforts. In this role, you will be responsible for driving data-driven marketing campaigns to increase market share and customer loyalty, while also overseeing market research and competitive analysis to identify trends and opportunities. A key focus will be on championing a customer-centric culture across all touchpoints and implementing CRM and customer engagement strategies to enhance satisfaction and lifetime value. To excel in this position, you should possess strong communication and analytical skills, along with competencies in strategic thinking, vision, leadership, team development, data-driven decision-making, customer-centric mindset, innovation, and agility. The ideal candidate will hold a Bachelor's degree in business, Marketing, or a related field (MBA preferred) and have 15+ years of progressive experience in sales and marketing leadership roles. A proven track record of driving revenue growth and brand success is essential, with experience in the Steel Industry being preferred. As the Deputy Chief Marketing Officer, you will be expected to leverage technology and analytics to optimize marketing ROI and sales effectiveness, while staying ahead of industry trends and emerging technologies to ensure the company remains competitive in the market.,