Demand Generation Manager

Demand Generation Manager

• Plan, execute, and optimize integrated digital demand generation campaigns across

  PPC, paid social (Meta, LinkedIn), SEO

  , and other performance marketing channels.
• Run

  A/B testing

  across landing pages, ad creatives, and funnels to improve

  conversion rates

  and campaign performance.

• Build automated nurture workflows, segmentation strategies, and lead scoring models in

  HubSpot

  .
• Ensure leads are properly tracked, qualified, and routed to sales with clear attribution.
  
• Optimize email campaigns for engagement, deliverability, and pipeline acceleration.
  
• Use

  AI-powered tools

  to enhance targeting, personalization, and campaign optimization.
• Collaborate with

  digital marketing and sales teams

  to drive

  qualified lead generation

  and pipeline growth.
• Align closely with

  content, PR, events, and product marketing

  to ensure a

  consistent digital voice

  and coordinated campaigns.
• Monitor and report on key digital KPIs including:

  Website traffic,

  Conversion rates,

  Campaign ROI

• Partner with

  Marketing Operations and BI teams

  to maintain clean, reliable, and actionable data for reporting and targeting

• Experience with tools like

  HubSpot, Marketo, Salesforce, Google Analytics, SEMrush, or similar

  is a plus.

Life@Sciflare

• An exciting & lively workplace gives you the chance to work in an environment where you may unleash your creativity and inventiveness to the best extent possible.
• Work in a collaborative setting where your cooperative team contributes new perspectives to your objectives and forges strong bonds.
• Growth mindset: You are nurtured through each stage of your professional advancement by learning and unlearning new things.

You will be part of the Multi-Channel Platform Web & Mobile Development Team at the Sciflare Technologies Pvt Ltd office in Chennai The role is office-based, working from Monday to Friday 9:00 AM to 06:00 PM.