Demand Generation Manager (Paid Media)

About Rocketlane
Rocketlane is a fast-growing, innovative SaaS company making waves in customer onboarding and professional services automation Our missionTo empower B2B companies with a smooth, consistent, and efficient way to onboard customers and manage client projects, reducing chaos and boosting customer satisfaction across industries Were a close-knit team of over 200 passionate professionals, all focused on building a product that teams love to use Profile Overvi ew Were hiring a Manager, Demand Generation to lead Rocketlanes paid marketing and digital acquisition strate This role is both strategic and hands-on Youll work closely with Product Marketing, Growth, Sales, and RevOps to deliver programs that tie awareness to pipeline and pipeline to reven What Youll Do Own the strategy and execution of paid acquisition across Google, LinkedIn, YouTube, display, and emerging cha nnelsSet the demand generation roadmap, budget, and performance targets aligned to pipeline contribution an d CACBuild full-funnel campaigns for different personas and buying s tagesCollaborate with Product Marketing and Content teams on messaging, offers, and creative a ssetsDesign and test landing pages and conversion paths to improve conversion ratesEstablish reporting systems to track CPL, CAC, pipeline velocity, and campaig n ROIRun structured experimentation across targeting, formats, and o ffersPartner with Sales and RevOps to align on lead quality, scoring, and ha ndoffContribute to SEO and organic initiatives to expand inbound v olumeManage external agencies and freelancers when needed for design, media buying, o r SEO What Were Lookin g For 6 to 8 years of experience in B2B SaaS demand generation with a proven track record in paid acqu isitionExperience owning pipeline and performance metrics, with a strong grasp of attribution and funnel d ynamicsHands-on experience with platforms like Google Ads, LinkedIn, Meta, and programmati c toolsAnalytical mindset with comfort using data to inform decisions and optimize ca mpaignsStrategic thinking paired with execution muscle?you can zoom out and dig deep when neededStrong collaboration and project management skills across marketing, sales, and opsFamiliarity with HubSpot, GA4, attribution tools, and CMS pl atformsBonus: Experience with SEO, marketing automation, or ABM p rograms Why join us At Rocketlane, were all about building a great product and a great place to work Heres why youll actually look forward to Mondays:Impact and ownership: You wont just be another cog in the machine; here, youre more like a turbocharged engine part Bring your ideas, make the m happenWork with the best: Were a team of passionate, quirky, and ridiculously talented people Come for the work, stay for t he memesCelebrate wins: Whether were hitting major milestones or celebrating new funding, we like to mix it up From rap videos to team outings, we believe in celebra ting bigLearn and grow: Were all about learning?and were not just talking about the latest SaaS trends Youll grow your career, pick up new skills, and maybe even learn to love Excel (or at least tole rate it)Flexibility and balance: While we love collaborating in the office five days a week, we know everyone has their own rhythm Thats why we offer flexibility around hours?so you can bring your best energy, whether youre an early bird or a night owl Pajamas optional (at least outside the office),