Demand Generation Executive

Job Title

Job Summary

Key Responsibilities

• Lead Generation

  : Identify and target potential customers within assigned markets (USA, Canada, Middle East, UK, Europe) through various channels -emails, and professional platforms such as LinkedIn and Sales Navigator.

• Outbound Campaigns

  : Execute outbound campaigns to engage prospects and generate interest in our products/services, aiming to schedule meetings or calls for the sales team.

• Relationship Building

  : Develop and maintain strong relationships with key decision-makers and influencers within target organizations.

• Market Research

  : Continuously research and understand customer needs, industry trends, and competitor activities to inform demand generation strategies.

• Collaboration with Sales Team

  : Work closely with the sales team to ensure the seamless handoff of qualified leads and support them in achieving overall sales targets.

• Reporting & Metrics

  : Track, analyze, and report on key performance metrics to measure the effectiveness of demand generation efforts and adjust strategies as needed.

• Content Engagement

  : Leverage marketing content and resources to engage prospects and drive conversations.

Key Skills & Qualifications

• Bachelor's degree in business, marketing, or a related field (Masters degree is a plus).

• IT Services expertise

  is an added advantage, with a solid understanding of the IT landscape and how technology solutions can meet business needs.
• Proven inside sales experience in the USA, Global market, preferably in a B2B environment.
• Excellent communication skills, both written and verbal, with the ability to effectively articulate product/services value propositions.
• Strong communication skills, both written and verbal, with the ability to engage and influence potential customers.
• Demonstrated success in meeting or exceeding targets in a fast-paced, dynamic environment.
• Familiarity with CRM tools (Salesforce), marketing automation platforms, and professional networking sites (LinkedIn and Sales navigator).
• Ability to work independently as well as collaboratively with cross-functional teams.
• Knowledge of market dynamics and industry trends in the USA, Canada, Middle East, UK, and Europe is a plus.