Delivery Operations Team Lead

 About The Role  

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Delivery Operations Team Lead

Qualifications:Any Graduation

Years of Experience:7 to 11 years
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song"” all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services."The client" is evolving at pace - truly like no other organisation. To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!SENIORITY LEVEL:Experienced Professional FUNCTION:MarketingLOCATION:Mumbai, IndiaRole requires Digital Marketing Ads & Promotion creation/designAs a Marketing Automation Specialist you will play a pivotal role in ensuring the seamless execution of CRM & Consumer Care initiatives across our markets. You will work within the Global Business Solutions - Consumer Experience Digital Operations team, collaborating closely with the Digital & Omnichannel Area function to enhance consumer engagement and satisfaction.You will be responsible for the day-to-day deployment and operational execution of CRM & Consumer Care activities, ensuring that all initiatives are delivered successfully, on time, and in compliance with company standards.Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.

What are we looking for? At "the organization" we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at "the client".

Global Top Employer with 53,000 people across more than 180 markets

Brands sold in over 200 markets, made in 44 factories in 42 countries

Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations

Diversity leader in the Financial Times and International Women's Day Best Practice winner

Seal Award winner – one of 50 most sustainable companies Collaboration, diversity and teamwork underpin everything we do here at "the client". We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!

Mandatory working experience managing CRM campaign operations in Salesforce Marketing Cloud including email content uploads, scheduling and deployment, within a B2C/ Digital Marketing context.

Ability to work independently, to prioritize workload and take ownership of projects.

Strong analytical and problem-solving skills. Adept with reporting against CRM KPIs and key parameters.

Good communication skills & command of the English language.

Salesforce Marketing Cloud Email Specialist Certification will be an advantage

Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

May create new solutions, leveraging and, where needed, adapting existing methods and procedures

The person would require understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor

May interact with peers and/or management levels at a client and/or within Accenture

Guidance would be provided when determining methods and procedures on new assignments

Decisions made by you will often impact the team in which they reside

Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts

Drive Operational Excellence – Execute and oversee the smooth end-to-end deployment of CRM campaigns - from creation and personalization, to scheduling and delivery.

Enhance Consumer Experience – Develop and execute automated consumer journeys to drive engagement as well as creating audience segments based on target audience data and behaviours. This will include workflow creation (email, SMS, surveys, customer care task creation) for different purposes (hyper care, onboarding, abandoned cart).

Deliver Data-Driven Insights – Utilize digital performance data to optimize CRM activation strategies, ensuring best-in-class consumer engagement. This will include generating reports, analysing data, identifying trends and suggesting improvements for email campaigns.

Collaborate & Influence – Work cross-functionally with Brand, Commercial, Consumer Experience and IDT teams, along with agency partners, to drive business growth and consumer satisfaction.
 Qualification Any Graduation