DBAT:Campaign Manager

No. of VacanciesReports toIs a Team leaderNTeam SizeGradeManager, Senior ManagerBusinessDepartmentDigital BankingSub-DepartmentLocationMumbaiAbout Digital Business and TransformationThe Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficienciesAbouttheRoleThe Campaign Manager is responsible for managing various integration Projects, evaluating new Campaign tools and channels including approvals from IT/IS security and Implementation. The Campaign Manager also manages dataflows into Campaign Datamart, reviews dataflow logics and builds new data pipes for smooth processing of CampaignsKey ResponsibilitiesDrive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building new Campaigns across various Business units)Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and StreamsDrive Customer Centric Data enrichment with Customer personas/ segmentsBuild Customer One View- across Campaigns, including building pipes for Google analyticsSpearhead Customer privacy with Customer-friendly contact policy norms and Opt-InsEvaluate new processes/ tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing/UAT clearanceManage Campaign Datamart- reviewing dataflows, rectifying/reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows from source to Campaign DatamartBuild/ publish Project Dashboard and timelinesLiaise with various IT teams for Projects and Data------------- ---------------------QualificationsMBA from a reputed institute or Graduate with relevant prior experience of working on system integrations & Data management4-5 years in system integrations & Data management ---- ---------------------Role ProficienciesFor successful execution of the job, the candidate should possess:Knowledge on campaign management tools such as IBM Campaign (Unica)Excellent communication (both verbal and written) and presentation skillStrong analytical skillAbility to manage multiple tasks/projects and deadlines simultaneously#ComeAsYouAre We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply