DBAT:Campaign Manager

Drive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building new Campaigns across various Business units)

Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and Streams

Drive Customer Centric Data enrichment with Customer personas/ segments

Build Customer One View- across Campaigns, including building pipes for Google analytics

Spearhead Customer privacy with Customer-friendly contact policy norms and Opt-Ins

Evaluate new processes/ tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing/UAT clearance

Manage Campaign Datamart- reviewing dataflows, rectifying/reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows from source to Campaign Datamart

Build/ publish Project Dashboard and timelines

Liaise with various IT teams for Projects and Data

MBA from a reputed institute or Graduate with relevant prior experience of working on system integrations & Data management

4-5 years in system integrations & Data management

For successful execution of the job, the candidate should possess:

Knowledge on campaign management tools such as IBM Campaign (Unica)

Excellent communication (both verbal and written) and presentation skill

Strong analytical skill

Ability to manage multiple tasks/projects and deadlines simultaneously