Data Analyst

Position Overview:

Responsibilities:

• Collect, process, and analyse marketing data from various sources, ensuring accuracy, integrity, and timeliness.
• Perform exploratory data analysis and create insightful visualizations to communicate trends, patterns, and anomalies clearly.
• Support the creation, validation, and maintenance of MMM models for clients, focusing on improving data quality and efficiency.
• Assist in building and automating data processing pipelines to support ongoing analysis and reporting needs.
• Collaborate closely with data scientists, solution architects, and strategists to support MMM projects, providing clean and structured datasets ready for advanced modeling.
• Generate regular and ad-hoc reports.
• Continuously identify opportunities to enhance data collection methods and improve analytical processes.



Qualifications:

• Bachelor’s degree in Data Science, Statistics, Economics, Computer Science, or a related quantitative field.
• 1-3 years of experience in data analysis
• Strong skills in Python or R for data cleaning, transformation, and exploratory analysis.
• Basic understanding of statistical concepts
• Experience or interest in Marketing Mix Modeling (MMM) is highly desirable.
• Strong attention to detail, analytical mindset, and ability to interpret complex data clearly and effectively.