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M-Squared | M^2

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1 Job openings at M-Squared | M^2
Data Analyst

India

1 - 3 years

None Not disclosed

On-site

Full Time

Position Overview: We are seeking a skilled Data Analyst with 1-3 years of experience to join our Data Science team. The Data Analyst will be responsible for gathering, processing, and interpreting marketing datasets to provide actionable insights, directly supporting our Marketing Mix Modeling (MMM) initiatives and strategic decision-making. Responsibilities: Collect, process, and analyse marketing data from various sources, ensuring accuracy, integrity, and timeliness. Perform exploratory data analysis and create insightful visualizations to communicate trends, patterns, and anomalies clearly. Support the creation, validation, and maintenance of MMM models for clients, focusing on improving data quality and efficiency. Assist in building and automating data processing pipelines to support ongoing analysis and reporting needs. Collaborate closely with data scientists, solution architects, and strategists to support MMM projects, providing clean and structured datasets ready for advanced modeling. Generate regular and ad-hoc reports. Continuously identify opportunities to enhance data collection methods and improve analytical processes.  Qualifications: Bachelor’s degree in Data Science, Statistics, Economics, Computer Science, or a related quantitative field. 1-3 years of experience in data analysis Strong skills in Python or R for data cleaning, transformation, and exploratory analysis. Basic understanding of statistical concepts Experience or interest in Marketing Mix Modeling (MMM) is highly desirable. Strong attention to detail, analytical mindset, and ability to interpret complex data clearly and effectively.

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