D2C Lead

Company Description

MIRAGGIO is a luxury brand specializing in premium handbags that embody modern and creative designs. Inspired by today's free-spirited women, the brand aims to break traditional norms and bring fresh trends to life. Every element in MIRAGGIO's handbags, from materials to design concepts, reflects the spirit of empowerment, enabling women to express themselves authentically. Each piece is crafted with meticulous attention to detail and a strong emphasis on individuality.

Role Description

Head of Growth (D2C)

end-to-end D2C P&L

building and scaling a high-performing growth team

Roles & Responsibilities

1. Own the D2C P&L

• Deliver monthly revenue targets with strong unit economics
• Set and manage AOV, CAC, LTV, CVR, ROAS benchmarks
• Forecast demand and collaborate with inventory planning, product & operations teams

2. Performance Marketing Leadership

• Scale paid media (Meta, Google, YouTube, Affiliates)
• Drive efficient CAC and channel profitability
• Build full-funnel strategies - from awareness to conversion to retention
• Run fast-paced creative and audience experiments

3. Website & Conversion (CRO)

• Own the complete Shopify experience
• Improve CVR through UX, landing pages, A/B testing
• Ensure the website reflects Miraggio's premium brand aesthetic
• Deploy analytics tools (heatmaps, funnel trackers)

4. CRM, Loyalty & Retention

• Build lifecycle journeys across Email, WhatsApp, Push, SMS
• Drive strong repeat rates and customer engagement
• Build sophisticated segmentation frameworks

5. Data, Analytics & Insights

• Build dashboards for growth KPIs
• Run cohort analyses; monitor LTV, CAC, retention curves
• Use insights to iterate on funnels, product mixes, and campaigns

6. Category & Launch Strategy

• Lead D2C-first launches for new categories
• Plan full-funnel launch strategies & gifting calendars
• Build scalable playbooks with brand & creative teams

7. Team Building & Leadership

• Hire, structure, and scale a high-performance growth team
• Build capabilities across performance marketing, CRM, CRO, analytics, content testing
• Mentor team members and set up clear KPIs & review rhythms

8. Cross-Functional Collaboration

• Work closely with Brand, Design, Product, Operations, CRM & Retail
• Drive storytelling x performance synergy with creative teams

What We're Looking For:

• 6-10 years of experience in D2C growth, performance marketing, analytics, or e-commerce
• Proven experience scaling D2C revenue meaningfully
• Strong analytical and creative instincts
• Hands-on with performance channels, CRO, retention, website optimisation and CRM
• Experience building and mentoring teams
• Bias for action, experimentation, and rapid problem-solving
• Exposure to fashion/beauty/lifestyle categories is a plus