Customer Relationship Manager (Ready for Travelling )

About The Opportunity

We operate in the Food & Agribusiness / FMCG sector, specialising in production, processing and distribution of premium basmati rice across domestic and export markets. This role sits in a high-growth commercial team focused on expanding retail, institutional and distributor channels across India.Role: Field Customer Relationship Manager (On-site, India) immediate travel readiness required.Role & Responsibilities

• Manage and grow relationships with distributors, wholesalers, retail chains and institutional buyers across an assigned territory to achieve sales targets and market share goals.
• Own territory planning and execution: route-to-market strategies, retailer coverage, merchandising, and promotional activation in coordination with Trade Marketing.
• Develop and implement key account plans for high-potential customers to increase penetration, SKU distribution and repeat purchase rates.
• Monitor field performance using CRM and weekly sales reports; forecast demand, manage orders, and ensure timely fulfilment and invoicing.
• Resolve customer escalations proactively, implement retention actions, and gather market intelligence to inform product and pricing decisions.
• Collaborate with supply chain, quality and marketing teams to ensure product availability, adherence to quality standards and effective in-market campaigns.
  

Skills & Qualifications

Must-Have

• Proven experience in field sales and distributor management within FMCG or food commodities.
• Strong track record in key account management and territory growth execution.
• Proficiency with CRM systems (Salesforce or equivalent) and Microsoft Excel for reporting and forecasting.
• Ability to travel frequently and work on-site across assigned regions across India.
• Customer-focused negotiation and problem-solving skills with a results-driven mindset.
  

Preferred

• Familiarity with modern trade and institutional procurement cycles.
• Exposure to trade marketing and in-store merchandising best practices.
  

Benefits & Culture Highlights

• Fast-paced commercial environment with clear performance-linked incentives and opportunities for territory expansion.
• Hands-on role offering cross-functional exposure to supply chain, quality and marketing teams.
• On-the-ground leadership culture that recognises high performers and prioritises operational autonomy.
  

We are looking for energetic, travel-ready sales professionals who can build strong customer partnerships and drive measurable commercial impact in a competitive FMCG/agribusiness market. Apply if you thrive in field operations and enjoy translating market insight into revenue growth.
Skills: travel,territory management,microsoft excel,key account management,customer relationship management,salesforce