Customer Engagement Executive

Our client envisions transforming patient experience in underserved markets by bridging the gap in primary healthcare through a hybrid healthcare and fulfilment model. This model connects patients to healthcare providers and ecosystem players digitally via a robust 3-tier model of Hub, Spoke, and a network of satellite health centers. As a Customer Engagement Executive, you will drive online and offline engagement strategies for our consumer base. Your responsibilities include planning and executing customer acquisition, retention, and loyalty initiatives to enhance customer experience and lifetime value. You will shape our brand's connection with the audience through tools like WebEngage, loyalty platforms, campaigns, promotions, and referral programs. Key Responsibilities: - Design and implement customer engagement campaigns across digital and physical channels. - Manage referral programs, loyalty initiatives, and promotional offers to drive customer acquisition and retention. - Collaborate with marketing and product teams to deliver personalized communication using tools like WebEngage. - Plan on-ground activities, events, and partnerships with local teams to boost visibility and consumer interaction. - Monitor campaign performance, customer feedback, and engagement metrics to enhance strategies continually. - Develop segmentation and targeting strategies to improve the customer journey and satisfaction. - Maintain and manage customer engagement tools/platforms for seamless execution of campaigns. - Collaborate with support and operations teams to identify customer pain points and implement proactive solutions. - Stay updated on consumer behavior trends and industry best practices to drive strategy. Requirements: - 5+ years of experience in customer engagement, CRM, digital marketing, or customer success. - Strong understanding of consumer marketing, loyalty programs, and customer lifecycle management. - Hands-on experience with engagement platforms like WebEngage, MoEngage, CleverTap, etc. - Experience in executing offline events and campaigns is a strong plus. - Data-driven mindset with the ability to analyze metrics and translate insights into actions. - Excellent communication, coordination, and stakeholder management skills. - Proactive, self-starter attitude with the ability to work in a fast-paced, startup environment.,