Customer Advocacy Lead

As a Customer Marketing Leader at Zycus, you will play a crucial role in owning and scaling our global customer engagement, advocacy, and growth programs. Your focus will be on strengthening relationships with existing customers, amplifying success stories, and driving cross-sell and up-sell campaigns that directly contribute to revenue. **Key Responsibilities:** - **Customer Engagement & Advocacy** - Design and implement customer engagement programs to build loyalty and strengthen relationships. - Lead customer advocacy initiatives such as reference programs, G2/Capterra reviews, and testimonials. - Drive the creation of customer success stories, case studies, and PR features to showcase value. - **Cross-Sell & Up-Sell Campaigns** - Partner with Product Marketing and Sales to identify growth opportunities within existing accounts. - Plan and execute targeted customer campaigns that highlight Zycus" full product suite. - **Milestone Celebrations (Go-Live & Go-Value)** - Celebrate customer achievements such as project go-lives and realized business outcomes. - Create communication plans and marketing collateral that amplify these milestones. - **Customer Events & Thought Leadership** - Identify and manage customer participation in Zycus-hosted and third-party events. - Prepare customers for speakerships, webinars, and panel discussions to increase visibility. - **Customer Referenceability** - Develop and manage strategies to increase the pool of referenceable customers. - Maintain a structured reference library to support sales teams. - **Analytics & Reporting** - Measure and report on the impact of customer marketing initiatives on retention, advocacy, and revenue growth. - Use engagement data and feedback to refine and optimize strategies. **Job Requirement:** - 10-12 years of experience in Customer Marketing / Customer Advocacy / Customer Engagement, preferably in B2B SaaS or Enterprise Tech. - Proven success in designing and executing customer marketing programs at scale. - Strong storytelling and content creation skills for impactful customer case studies. - Excellent communication and CXO-level relationship management skills. - Experience with CRM tools, marketing automation, and data analytics. **Preferred Attributes:** - Hands-on experience with customer reference programs. - Exposure to customer-centric events and advocacy platforms. In this role, you will have the opportunity to work with cutting-edge AI-driven technology at a globally recognized leader in procurement software. You will be part of a fast-paced, innovation-driven organization committed to excellence, offering competitive compensation and benefits. At Zycus, you will experience a culture that fosters growth, collaboration, and success. Join Zycus to work with an industry leader in AI-powered procurement software, be part of an innovation-driven culture, shape customer marketing strategy, enjoy competitive rewards, and access career development opportunities.,