Customer Acquisition Manager

As a Customer Acquisition Manager (CAM/Senior CAM) in the Sales- Secured Loans department, your primary responsibility will be to acquire new clients for Loan Against Property (LAP), drive sales, and generate business for the organization. This role involves field-based activities and is target-driven, requiring strong market networking and in-depth product knowledge. You will be acquiring customers through various Direct Channels such as Events, Exhibitions, Road Shows, Database & Micro marketing Activities. Your key responsibilities will include identifying and acquiring new MSME customers through Direct Acquisition using field visits, telecalling references, micro-marketing activities, and market research. You will need to establish a strong local market presence to ensure a steady pipeline of secured LAP business leads and disbursements. Additionally, as a Key Account Manager (KAM), you will be responsible for building a profitable customer pool of 25 MSME customers and managing their entire customer lifecycle. In terms of file processing, you will collect accurate customer documentation and ensure timely login of loan applications. It will be crucial to guide customers through eligibility and documentation requirements while ensuring compliance with internal policies. You will also need to collaborate with various internal teams such as Credit, Risk, Operations, and Legal, to facilitate smooth file processing and issue resolution. Acting as the single point of contact for internal follow-ups, you must ensure end-to-end execution of loan applications. Furthermore, you will be responsible for tracking loan application statuses and facilitating timely disbursements by resolving process delays. It will be important to explain disbursement terms to clients and support them with any post-loan queries and servicing needs. Building strong client relationships is essential to drive repeat business, referrals, and long-term loyalty. Regular client engagement will help you understand evolving needs and provide tailored financial solutions. To qualify for this role, you must hold a Graduate/ Postgraduate degree in Commerce, Science, or a related field. Additionally, you should have 1 to 5 years of experience in a Bank, NBFC, or Insurance company, preferably in a direct acquisition model. Prior experience in selling HL, LAP is preferable. Key skills and competencies required for this role include a strong local market knowledge and merchant network, a good understanding of loan products, customer needs, and financial documentation, being target-oriented, self-motivated, and a team player with strong execution ability, excellent communication and interpersonal skills, and the ability to perform effectively under pressure while consistently achieving monthly targets. You should also be able to work in the field/marketplace in the neighborhood lending model. Your performance will be measured based on various metrics including the achievement of monthly and quarterly disbursement targets, the number of new Business merchant acquisitions, productivity through direct and channel sourcing, conversion rate from leads to disbursed accounts, and early bucket collection efficiency, bounce rate, entry rate, and resolution.,