Customer Acquisition Lead

We are seeking a dynamic and data-driven Customer Acquisition Lead to develop and execute customer acquisition strategies across multiple channels. You will be responsible for scaling our user base, optimizing acquisition funnels, and ensuring high ROI on marketing spends. This role requires a strategic thinker with a deep understanding of performance marketing, user behavior, and digital ecosystems.

Key Responsibilities:

• Develop and lead the end-to-end customer acquisition strategy across digital and offline channels and retention strategies.
• Drive growth through paid marketing (Google Ads, Meta, LinkedIn, etc.), SEO, content marketing, partnerships, referral programs, and events.
• Optimize performance marketing campaigns to improve CAC, LTV, and ROAS.
• Build and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI
• Use data and analytics to track performance, generate insights, and adjust campaigns in real-time.
• Collaborate with product, sales, design, and analytics teams to align user acquisition with customer lifecycle goals.
• Identify and test new growth channels to expand reach and build a scalable acquisition model.
• Develop customer segmentation strategies to target and personalize campaigns for maximum effectiveness.
• Conduct A/B testing to improve conversion rates and user experience across landing pages and acquisition funnels.
• Monitor and manage acquisition budgets effectively to deliver results within allocated spend.
• Prepare detailed reports and presentations for leadership on acquisition KPIs and initiatives.

Key Requirements:

• 4+ years of experience in growth marketing, customer acquisition, or performance marketing.
• Proven track record of leading successful acquisition campaigns across channels.
• Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Business Manager, CRM tools, marketing automation platforms).
• Proficiency in data analysis using tools like Google Analytics, Excel, or Tableau.
• Experience in a startup or high-growth environment is a plus.
• Excellent communication, project management, and leadership skills.

Preferred Qualifications:

• Any Graduation
• Experience with B2C, depending on your business model.
• Familiarity with tools like Appsflyer, Adjust, HubSpot, WebEngage etc.