Creative Strategist

Company Description

At The Cocktail Story, we are a 360 Marketing Agency specializing in Alco-Bev brands, seamlessly connecting the Hospitality Industry, Alco-Bev Brands, and Consumers. Our integrated Digital and Experiential Teams create engaging campaigns that reflect brand values and spark conversations. With a pan-India presence, we conceptualize and execute experiential events for leading brands and collaborate with celebrity influencers to create impactful content. At our core, we elevate bartenders as industry influencers, providing a platform to showcase their skills. Join us in celebrating mixology, camaraderie, and the vibrant world of cocktails and hospitality. Cheers to innovation and memorable experiences!

Job Overview:

We are looking for a creative and strategic Event Marketing Manager

Key Responsibilities:

1. Event Strategy

• Plan and execute high-impact brand events, bar takeovers, product launches, and experiential campaigns.
• Align event strategies with brand positioning, target audience, and regional compliance (excise norms).
• Develop innovative event concepts to increase brand recall and engagement.

2. Creative & Strategic Thinking

• Collaborate with brand and creative teams to ideate bold, culturally relevant activation ideas.
• Turn marketing briefs into clear, engaging event strategies with measurable outcomes.

Stay up to date with trends in nightlife, experiential marketing, and competitor activity.

3. Presentation & Communication

• Create high-quality

  PPT presentations

  for internal approvals, client pitches, and post-event reporting.
• Clearly communicate event strategies, budgets, and execution plans.
• Present concepts and outcomes to brand stakeholders or external clients with confidence.

Key Skills & Competencies:

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  Creative & Strategic Thinking

  Ability to connect brand goals with cultural insights and on-ground activation.
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  PPT & Visual Storytelling

  Proficiency in creating sharp, visual, and persuasive presentations.
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  Client Servicing & Communication

  Strong interpersonal skills and stakeholder management.
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  Event Management

  Hands-on experience in planning and executing consumer events and on-trade activations.

Job location

Shift Timing-

Working Days-