Creative Strategist

Pepper (https://www.pepper.inc/) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

As a Creative Strategist you will be responsible for execution of creative marketing campaigns, conducting in-depth market research, crafting compelling pitch decks and building comprehensive brand strategies that resonate with target audiences.

Note- This is an on-site role (Remote and Hybrid applications will not be processed)

Key Responsibilities:

• Campaign Conceptualization:

  Develop and execute creative campaigns, with a focus on social media strategies, tailored to meet client objectives.

• Pitch Decks:

  Create visually stunning and persuasive pitch decks to present campaign ideas, strategies, and proposals to clients and stakeholders.

• Brand Strategy:

  Build and refine brand strategies that effectively position clients in the market and drive business goals.

• Creative Ideation:

  Brainstorm and deliver innovative ideas that align with client briefs, ensuring relevance to target audiences.

• Scriptwriting:

  Craft engaging scripts for influencer campaigns, branded content, and presentations across multiple platforms.

• Client Collaboration:

  Collaborate with clients to understand their brand identity, objectives, and feedback, ensuring all creative deliverables exceed expectations.

• Market Research:

  Stay updated on industry trends, competitor strategies, and audience insights to inform campaign development.

Qualifications:

• Minimum 3+ years in an advertising agency, focusing on campaign conceptualization and execution
• Proven ability to develop innovative campaign ideas and strategies
• Strong skills in creative ideation and scriptwriting
• Experience in creating persuasive pitch decks for clients and stakeholders
• Solid understanding of brand positioning and strategy refinement
• Familiarity with social media platforms and successful campaign execution
• Ability to conduct market research on industry trends and audience insights
• Strong analytical skills for assessing campaign performance
• Adaptability to thrive in a fast-paced environment and changing client needs

Benefits at Pepper:

• Paid parental leave
• Paid menstrual leave
• Comprehensive medical insurance for all employees and their dependents (including parents/in-laws)