Creative Strategist and Campaigns Manager

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role summary:

Job Title:

Location: Mumbai

Total experience:

Position Overview

Creative Strategist and campaigns manager

Key Responsibilities

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces
• Build content calendars, channel strategies, and creative decks that align with business objectives
• Translate briefs into sharp, actionable content ideas across genres and formats
• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life
• Analyze platform trends, audience behavior, and content performance to optimize content plans
• Craft and refine brand voice guidelines tailored for video content
• Present strategies and campaign ideas to clients and internal teams
• Contribute to pitch decks and creative proposals for new business opportunities

Requirements

• Have 4–7 years of experience in
• strategy, digital marketing, or agency-side creative planning
• Have worked on brand campaigns, digital content, or social media storytelling
• Can balance creativity with analytics, using performance data to inform strategy
• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.
• Know how to brief creators, copywriters, and video teams effectively
• Are comfortable presenting and owning rooms, client-facing experience is a plus
• Stay updated with trends, meme culture, and emerging formats in digital content

Bonus Points:

• Background in video content, branded storytelling, or influencer-led campaigns
• Experience working with fashion, fintech, or lifestyle brands
• Strong copywriting or scripting abilities

Employment Type: Full Time

Location: Mumbai (Andheri)