Creative / Motion graphics designers

Company Description

CityMall is an e-commerce platform focused on serving 500 million new-to-internet users in small cities, towns, and villages in India. Backed by top-tier VCs like General Catalyst, Elevation, Accel, and Waterbridge, CityMall deals in Grocery, Packaged FMCG, Electronics, and Fashion categories. CityMall uses "Community Leaders" to bridge the gap between end consumers and the platform, aiding in customer acquisition, local sales, marketing, and logistics. The company was founded by IIT Delhi and IIT Roorkee alumni and aims to empower micro-entrepreneurs by creating a go-to e-commerce platform for small towns and villages in India.

Role Description

This is a full-time role for a Creative/Motion Graphics Designer located on-site in Gurugram. The Creative/Motion Graphics Designer will be responsible for creating motion designs, producing videos, and developing motion graphics. The designer will work closely with the marketing and content teams to create visually appealing graphics, ensuring consistency across all digital channels.

Key Responsibilities

• Execute on the creative direction for CityMall’s brand across digital and offline platforms.
• Create high-impact visual communication: Digital ads, Social Media Creatives, App Banners, Offline communication, Private Label Packaging, etc.
• Collaborate with product, marketing, and growth teams to translate ideas into compelling visual stories that resonate with Bharat audiences.
• Drive the thinking side of design, conceptualizing campaigns, understanding user behavior, and crafting visuals that convert.
• Ensure all creative output aligns with brand guidelines and business objectives.

Requirements

• Graduate from NIFT/NID with 2-4 years of post-graduation experience in creative design.
• A strong portfolio showcasing experience with digital-first companies, particularly in performance and digital campaigns.
• Understanding and application of the latest Gen-AI tools for visual creation, such as Midjourney and ChatGPT.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator).
• A deep understanding of what drives conversion-focused creatives across digital platforms.
• Strong conceptual thinking with excellent visual storytelling and communication skills.