Creative Marketing Strategist (Digital + Offline)

Key Responsibilities

Brand & Market Research

• Understand client brands/celebrities deeply – their identity, values, and voice.
• Conduct consumer, competitor, and industry research to uncover opportunities.
• Analyze market trends and audience behavior to shape strategies.

Campaign Strategy & Planning

• Develop creative marketing campaigns across 

  digital and offline platforms

  .
• Plan 360° brand campaigns (social media, print, outdoor, events, influencer collabs).
• Prepare detailed campaign calendars, timelines, and execution roadmaps.

Content & Creative Ideation

• Generate engaging ideas for 

  photo/video shoots, ad creatives, reels, and designs

  .
• Work with creative teams (designers, videographers, editors) to bring concepts to life.
• Ensure all content aligns with brand voice and campaign objectives.

Digital Advertising & Performance

• Plan and execute campaigns on 

  Meta Ads (Facebook + Instagram)

   and 

  LinkedIn Ads

  .
• Optimize campaigns for awareness, engagement, and conversions.
• Collaborate with performance marketing team to analyze results and refine strategies.

Content Strategy & Management

• Develop monthly/quarterly 

  content calendars

   aligned with campaign goals.
• Oversee the creative mix – educational, engaging, storytelling, and conversion-driven content.
• Ensure a consistent brand narrative across platforms.

Collaboration & Client Interaction

• Present campaign ideas to clients with clear rationale and strategy.
• Collaborate closely with design, ad, and strategy teams for smooth execution.
• Maintain strong client relationships and act as a brand partner.

Key Skills & Competencies

• Strong 

  creative thinking

   and campaign ideation skills.
• Expertise in 

  brand positioning

   and audience-focused storytelling.
• Hands-on knowledge of 

  Meta & LinkedIn Ads

  .
• Understanding of both 

  digital & offline marketing channels

  .
• Excellent written and verbal communication skills.
• Strong project management and organizational abilities.
• Ability to balance 

  creativity with strategic execution

  .

Qualifications & Experience

• 2–4 years of experience in 

  digital marketing agencies, advertising agencies, or brand strategy roles

  .
• Proven track record of creating and executing successful campaigns.
• Degree in Marketing, Mass Communication, Journalism, or related field (preferred).
• Experience in 

  celebrity/influencer branding

   is a plus.

KPIs (Key Performance Indicators)

• Quality and creativity of campaign concepts.
• Impact of campaigns on 

  brand awareness, engagement, and conversions

  .
• Client satisfaction and campaign success metrics.
• Effective collaboration with creative and performance teams.
• Ability to deliver campaigns within timelines and budgets.

If you are interested then share your resume on hr@atitse.com