Creative Lead

Job Title: Creative Lead (Video, Motion & Generative AI)

Location:

About the Role

Creative Lead

hands-on leadership role

Key Responsibilities

• Own and drive the

  creative direction

  across videos, motion graphics, digital campaigns, social media, microsites, and brand assets.

• Independently conceptualize and execute video content

  — including reels, explainer videos, walkthroughs, digital ads, and brand films.
• Lead

  hands-on video editing and motion design

  , ensuring high-quality output across formats and platforms.
• Translate business and marketing briefs into

  original creative ideas and visual narratives

  , not just design execution.
• Build, mentor, and manage a small in-house creative team (designers, motion artists, content creators).
• Establish and enforce

  brand guidelines

  to ensure consistency across all group businesses.
• Collaborate closely with marketing, product, and business teams to deliver timely, impactful creatives.

• Hands-on use of Generative AI tools

  to improve creative output, reduce turnaround time, and enable scalable content creation.
• Stay updated with creative, video, and AI trends and apply them meaningfully to campaigns.

Must-Have Skills & Experience

• 4–8 years of experience

  in video, motion design, or digital creative roles (agency/start-up/in-house).

• Strong hands-on video editing experience

  with complete ownership from concept to final output.
• Proven experience in

  creating original creative content independently

  , not limited to following briefs or templates.
• Deep understanding of

  visual storytelling, pacing, transitions, sound design, and narrative flow

  .

• Hands-on experience with Generative AI tools

  for creative production (AI video, image generation, motion enhancement, voiceovers, etc.).
• Ability to seamlessly combine

  traditional creative tools with AI-assisted workflows

  .
• Proficiency in

  Adobe After Effects, Premiere Pro, Photoshop, Illustrator, Figma

  (or equivalent).
• Strong portfolio showcasing

  video-first, motion-led, and concept-driven work

  .
• Ability to manage multiple projects with high ownership and accountability.
• Clear communication skills to present creative ideas to non-design stakeholders.

Good to Have

• Exposure to financial services, fintech, or regulated industries.
• Experience building in-house creative teams or processes.
• Understanding of performance-driven digital content.

Key Outcomes (First 6–12 Months)

• Reduce dependency on external creative agencies.
• Deliver high-quality, video-first creatives with faster turnaround.
• Establish a consistent and strong visual identity across businesses.
• Build a future-ready creative function leveraging

  hands-on AI-driven workflows

  .