Creative Director - Branding

Role Overview: You are an innovative and strategic Creative Director responsible for leading branding, design, and creative communications for the hospital. Your role demands expertise in healthcare branding to effectively translate the hospital's mission and values into a compelling brand identity, patient-centered communication, and market positioning. Key Responsibilities: - Brand Strategy & Identity - Develop, refine, and strengthen the hospital's brand identity across all platforms. - Ensure consistency of messaging, tone, and design in alignment with the hospital's vision and values. - Build and manage brand guidelines for internal and external stakeholders. - Creative Leadership - Lead creative campaigns across digital, print, outdoor, and in-hospital branding. - Collaborate with clinical and non-clinical teams to deliver patient-centric brand messaging. - Drive innovation in hospital branding through storytelling, visual identity, and experience design. - Marketing & Communication Support - Partner with Marketing, PR, and Digital teams to conceptualize campaigns for patient engagement, service lines, and hospital reputation management. - Oversee design, advertising, and content development to ensure creative excellence. - Hospital Environment Branding - Create patient-friendly branding within hospital premises (wayfinding, signage, wellness messaging). - Ensure all in-hospital branding fosters trust, care, and professional credibility. - Team & Vendor Management - Manage internal creative team and external design/advertising agencies. - Ensure timely execution of campaigns with measurable impact. Qualifications: - Bachelors/Masters degree in Design, Communication, Marketing, or related field. - 10+ years of experience in branding/creative direction, with at least 5 years in healthcare/hospital branding. - Portfolio showcasing successful healthcare or service-sector branding campaigns. Additional Details: The company emphasizes the importance of strategic branding vision, creative storytelling, stakeholder collaboration, market insight, and strong execution & delivery focus as key competencies for this role.,