Creative Copywriter

ABOUT US

Indiginus specializes in delivering a productized service for the online marketing of fundraisers, with a vision to build a product for fundraising marketing. Indiginus was founded by Nish Bhutani, former SVP at NASDAQ-listed CNET in San Francisco, and formerly on the executive team and board of Lovefilm, the Netflix equivalent for Europe, which was sold to Amazon.

At Indiginus, we have worked with clients across industry verticals and around the globe, including US-based Riaz Capital, American India Foundation, Cambrian Asset Management, RUME, MDSV Capital, DSP, and Field Intelligence.

Our fundraising marketing service targets US clients in verticals such as real estate, crypto funds, and non-profits. We recently helped SF Bay-Area-based Riaz Capital raise $125 million for its housing fund, with Indignus’s marketing influencing the majority of the fundraising, and 25% of funds raised being directly attributable to digital acquisition. We are now in the process of productizing this offering.

We are a small but growing and highly capable team that is committed to delivering quality work, being on the cutting edge and to always keep learning.

WHY JOIN US?

At Indiginus, we do things a tad differently. Like the saying “The real competitive advantage in any business is one word only, its people”, we are always on the lookout for people who will work well within the team, while also keeping us improving and changing. There is zero corporate nonsense and no old-school hierarchy. Instead, we work as a flat and closely-knit team with a culture that we take pride in. Click here (https://docs.google.com/document/d/1_csckzou9JRT3gXpUEqhpCKon_uzLu7BuRSl2PFZJDM/edit) to know more.

GOAL

We are looking for people who believe they can sell anything with the power of the written word. Get as excited while working on a real estate client as they would be for one into gaming. Have comfort writing anything from short, punch headlines for ads and social media posts to blogs and brochures. Possess the curiosity to dig deeper into the client’s business, do research, and dig for insights. The ability to present emphatically would be a plus. Command over the English language, needless to say, is a must.

RESPONSIBILITIES

• Interpret creative briefs to develop and produce creative concepts through the execution on assigned projects.
• Creating social media posts with an understanding of SEO and content marketing concepts.
• Research and understand the client's needs and target audiences, reviews of existing research, interviews with subject matter experts, and in-person meetings.
• Write original copy and edit content for a range of marketing and communications materials.
• Collaborate with internal teams from concept development to delivery of the final product (e.g. email campaigns and landing pages).
• Revise copy based on internal and client feedback/direction.
• Experience in Editing and proofreading copy

REQUIREMENTS

• A Bachelor’s degree in a relevant discipline is preferred.
• The candidate should have up to 6 years of professional copywriting experience along with a compelling portfolio.
• Experience in working with US clients is mandatory.
• Social media or content marketing experience is a must
• Understanding in SEO, SMM, and social media campaigns
• An energetic, highly skilled, and innovative writer with a keen eye for detail.
• Experience working with content management systems, WordPress, etc., is a plus
• Ability to work independently and with the team to meet deadlines
• Excellent organizational skills and multitasking ability.