Creative Copywriter

Andreal is a creative agency located in the Kolkata metropolitan area. We offer a full range of 2D and 3D designs, copywriting and content solutions to give your brand a unique identity. Our team of graphic designers breaks the clutter to make your marketing communication stand out. We work on print, audiovisual and digital media to captivate your audience.

Role Description

This is a full-time on-site role for a Copywriter. The Copywriter will be responsible for writing and editing copy for various marketing materials. The Copywriter will work closely with the graphic designers and account managers to understand the client's brand and voice. The Copywriter will also be responsible for proofreading and ensuring accuracy of all written communications.

Roles and Responsibilities.

• Develop creative and persuasive copy for a variety of marketing materials, including but not limited to websites, advertisements, social media posts, email campaigns, product descriptions, and more.
• Collaborate with cross-functional teams to understand marketing objectives and translate them into impactful and cohesive messaging.
• Ensure all content aligns with the brand voice, style guidelines, and messaging strategy.
• Work closely with the marketing team to maintain a consistent and compelling brand image across all channels.
• Conduct thorough research on industry trends, target audience preferences, and competitors to inform and enhance content creation.
• Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
• Collaborate with team members to refine and improve content based on feedback.
• Collaborate with graphic designers, marketing managers, and other stakeholders to develop integrated marketing campaigns.
• Provide creative input and contribute to brainstorming sessions for new marketing initiatives.
• Implement SEO best practices to enhance the discoverability of online content.
• Stay informed about search engine algorithms and trends to optimize content accordingly.

Qualifications

• Experience in writing press releases, product descriptions, marketing copy, and other forms of corporate communications
• Strong communication and interpersonal skills
• Demonstrated excellent writing skills with a portfolio of work
• Experience in proofreading and editing copy for print, audiovisual and digital media
• Knowledge in Search Engine Optimization (SEO)
• Bachelor's degree in English, Journalism, Communications, Marketing or a related field
• Experience in Photoshop, Illustrator, or other graphic design software is a plus
• Ability to work in a fast-paced, deadline-driven environment

Total Experience - 1+ year

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Provident Fund

Ability to commute/relocate:

• Kolkata - 700156, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 5 years (Required)

Work Location: In person