React Labs

Role: Creative Copywriter Job Title: Creative Copywriter Type: Full-time Location: On-Site (Bengaluru, India) Reports To: Head of Brand Openings: 1 About Us: At upliance.ai , we believe in Real Food. Zero Fuss. Were building India’s first Smart Cooking Companions - Upliance 1.0 and 2.0 that make everyday cooking simpler, faster, and healthier with the power of hardware and software combined. Powered by our patented upAI technology, Upliance.ai products don’t just cook; they guide, learn, and evolve with you. And we’re only getting started. With new smart products in the pipeline, we’re pushing the boundaries of what home appliances can do for young India. If you’re excited about creating technology that blends design, intelligence, and everyday impact you’ll feel right at home here. What to Expect: A collaborative and high-energy environment where creativity thrives. A fast-paced work environment which enables team members to work on a variety of projects. Freedom to pitch bold, unconventional ideas and make them happen! Direct impact, you’ll see your lines live out in the world fast, not months later. Feedback that’s constructive, sharp, and aimed at helping you level up. What You’ll Do: Concept & Copy: Write scroll-stopping ads, witty captions, crisp push notifications, and engaging campaign copy. Brand Voice: Think, write, and breathe upliance’s voice; playful, sharp, relatable. Campaigns: Ideate, script, and execute creative campaigns that cut through the noise. Collaboration: Work closely with design, product, and marketing to turn ideas into experiences. Adaptability: Switch gears between short-form copy (ads, posts) and slightly longer storytelling (landing pages, newsletters) without losing the edge. What We’re Looking For: Experience: 1-2 years in Copywriting/creative roles. Creative Instincts: You can turn everyday pain points into thumb-stopping headlines. Versatility: You know when to keep it punchy, when to add depth, and when to let it take the wheel. Self-Starter Energy: You don’t wait for briefs, you make them. Curiosity: You get obsessed with culture, trends, memes, and can spin them into fresh campaigns. Language Skills: Strong command of English. Bonus Skills: If you’re comfortable with Hinglish and can capture everyday relatability. Organisational and time management skills. What We Offer : An opportunity to work in a rapidly growing sector within the AI industry. A creative work environment where new ideas are encouraged and valued. Exposure to a variety of professional design tasks, enhancing your career portfolio. A dynamic team of professionals passionate about AI and innovation. This isn’t a role for order-takers. We’re looking for someone who can own the words and bring fresh madness to the brand.