Creative content marketing specialist

Company Description

Hobfit is a tech-enabled health platform revolutionizing women's health through a blend of medical expertise, AI-powered workouts, and habit-focused coaching rooted in science. With over 500,000 users across 5+ countries and a team of 500+ doctors and certified professionals, Hobfit provides personalized solutions for weight management, hormonal imbalances, and more. Our offerings include lab-integrated biomarker personalization, culturally relevant nutrition guidance, adaptive home workouts, and user-friendly tools like calorie trackers. At Hobfit, we are committed to addressing health challenges at their root, empowering women to reclaim control of their health with science-backed care and ongoing support.

Role Description

This is a full-time on-site role for a Creative Content Marketing Specialist based in Faridabad. The role involves crafting and implementing innovative content marketing strategies to strengthen branding and audience engagement. Responsibilities include creating engaging social media campaigns, managing branding initiatives, and ensuring alignment with the company's communication goals. The specialist will also develop impactful marketing content and oversee the execution of social media strategies across various platforms.

Qualifications

• Proficiency in Marketing and Branding strategies
• Experience in Social Media Marketing and Social Media campaign management
• Strong Communication skills, both written and verbal
• Creativity, strategic thinking, and the ability to work collaboratively in a team
• Ability to analyze marketing trends and audience preferences
• Bachelor's degree in Marketing, Communications, or a related field
• Prior experience in health and wellness is a plus