Creative Agency professional

Overview:

A B2B interior design & build firm offering end-to-end workspace solutions bringing human-centered design intelligence to create efficient, scalable, and future-ready workspaces, is looking for a creative agency to build strong brand awareness and affinity, setting a solid foundation for long-term brand growth over the next 6-12 months.

Target Audience:

MSMEs, Startup Founders, CXOs, and Doctors - leaders who value smart, efficient, and scalable workspace design.

Current Focus Sectors:

• Workspaces (small/startup to mid-size firms, MSMEs)
• Hospitals & Healthcare

Competitors:

Space Matrix, M Moser, Smart Works

Differentiators:

• FMF Model integrated Find, Make, Fund approach
• 10+ years in the industry
• 120+ clients served across global markets
• Proven speed and delivery efficiency

Communication Challenges:

People recognize the brand as a design build firm but have little awareness of their Find, Make, Fund (FMF) model and integrated approach.

• Low awareness of FMF
• Limited brand engagement

Key Platforms:

• Primary: LinkedIn
• Secondary: Instagram

Brief Requirements:

• Content Strategy Creation for LinkedIn + Instagram (FB just cross posting) - 5 reels + 5 static posts per month; same content on both platforms
• The monthly reels will be a mix of videos shot on interior project locations in Bengaluru, founder-content, knowledge sharing content, etc.
• Boost LinkedIn posts as awarenesss-focused ads ( 50K ad spend budget)
• Optimize SEO (on page & off page 90 keywords)
• Create 5 website blogs per month (500-1000 words)
• Website maintenance (updating blogs, links, etc. )

References:

• They like work by brands like B2B brands like DHL, Accenture, and quirky tonality of D2C brands like The Whole Truth Foods, Surreal

Direction:

• Avoid boring, traditional B2B content
• Content should feel sharp, smart, and engaging- modern yet credible
• Avoid show & tell or bragging. Focus on thinking, showcasing
• No lead gen focus right now, aim for awareness and perception shift
• Prefer small, smart content formats, easy to execute
• Make LinkedIn interactive use polls, carousels, opinions, and thought-starter posts
• Knowledge-led storytelling: Industry insights, Myth vs Fact, trend commentary | Behind the Design stories | Workplace Now trends, etc. | Commercial Real Estate India | BAS/ BMS (Building Automation Systems) | AI in Design, Time reduction with AI

Content Direction:

• Focus on culture over individuals
• Highlight collaboration, design thinking, wellness, and people-first mindset

Creative Thinking Prompts:

• How can we build a distinct LinkedIn identity - visually and tonally different from typical firms
• How can we humanize the brand while keeping it premium
• Can we make complex design concepts relatable - e. g. analogies, memes, explainers, or thought of the week formats

Industry Knowledge can be take from CBRE, JP Morgan, JLL